I’ve been on the fence about this for a while. Then I’ll get an issue of Guitar World that makes me think, Dang, I need to keep getting this magazine! (Like the fact that it gets all, and I mean all, the EVH interviews.) Well, the most recent issue of GW was the nail in the coffin for me.
So it’s not the fact that I need to go through the magazine and rip out the ads with the sparsely clad gals so my 9-year-old son doesn’t see them – and so my wife doesn’t get POd at me. Btw, a guy who was a tech for a famous guit-slinger calls GW “Guitar Maxim” (disparagingly) for that reason. But GW has a younger demographic, I get it.
It’s the fact that no one is at the wheel over there.
A while back I emailed the editor and publisher about a story they ran, about an unrepentant murderer from some northern European country who was back on the obscure metal trail. How did I know he was unrepentant? He said so in the article!
Ridiculous. I’ve been in the journalism/publishing biz my entire professional life, and contrary to what it may appear, there is (supposed to be) a responsibility you have as an editor and publishing company to be a filter, of sorts – particularly when you have a younger demo.
And it’s not like the guy the article was about is famous and thus somehow worthy of coverage. I guarantee you’ve never heard of him.
I emailed the editor and publisher, and got the standard “it was interesting” and “I think you’re not giving our readers enough credit” lines back – from the editor (the publisher never responded). That’s BS and I told him so.
That was incident one.
Incident two was a special issue on grunge, with a bunch of articles about the grunge “scene” in the day. One article was about some guy who did gross stuff on stage involving his front and back “privates.”
Honestly, why am I reading that crap in a guitar mag? How does it help me enjoy my passion more?
The nail in the coffin was an article in the latest issue about an old GnR/Metallica tour. In it is a quote from some book, Slash telling a story about how Hetfield skull-f***ed a girl.
So this is a guitar enthusiast magazine? Does it have any female readers?
Who’s at the freakin’ wheel over there?
My hat’s off to the folks who still do good work at Guitar World – good, revealing interviews. Good columns. But the powers that be there can kiss my a** (amp!).
I’ll continue to send my money to, and spend my valuable time reading, the other three: Guitar Player, Vintage Guitar and Premier Guitar. Thanks to them for having good folks at the helm.